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Cradle to Cradle - Remaking the Way We Make Things Michael Braungart, William McDonough
Publisher: North Point Press

Mark a decade since German chemist Michael Braungart and American architect and designer William McDonough introduced the "cradle-to-cradle" (C2C) concept in Cradle to Cradle: Remaking the Way We Make Things. Environmentalists are normally the last people to be called shortsighted, yet that's essentially what architect McDonough and chemist Braungart contend in this clarion call for a new kind of ecological consciousness. Michael Braungart, William McDonough. Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.--From publisher description. Book: Cradle to Cradle: Remaking the Way We Make Things. Michael Braungart, he is the coauthor of the landmark book, Cradle to Cradle: Remaking the Way We Make Things. With this petition consumers are asking the company to take back old markers for recycling. As part of our research into sustainable design, Dodo has been reading Cradle to Cradle: Remaking the way we make things by William McDonough and Michael Braungart. Estes princípios estão detalhados no livro “Cradle to Cradle: Remaking the way we make things”, escrito pelo químico Michael Braungart e pelo arquiteto e designer William McDonough. Corporate clients like Ford Motor Company and Nike, McDonough and Braungart have envisioned “a new industrial revolution,” calling for “remaking the way we make things,” the subtitle of their 2002 book Cradle to Cradle. Cradle to Cradle - Remaking the Way We Make Things. A compelling argument for addressing sustainability with new approaches to design. With a career focused on developing sustainable and ecologically-friendly buildings and structures, McDonough published Cradle to Cradle: Remaking the Way We Make Things with Michael Braungart in 2002.